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Call Now Quickbooks is an accounting and business management tool. And if that sounds complicated, you might be put off from learning how to Quickbooks – but you shouldn’t! Quickbooks is an incredibly useful tool; whether you’re a sole trader, a freelancer, or a larger company with multiple employees and contractors, Quickbooks is one of the best platforms for managing your business. I get it, though: learning new software, especially software of this nature, can seem daunting. You have to learn new processes, how to navigate all of Quickbooks’ settings and features, and you have to plug in all your business accounts and files. Sound scary? It does. But don’t worry, getting au fait with Quickbooks is actually a lot easier than you think – especially if you leverage the internet. How To Learn Quickbooks Quickly… I started using Quickbooks back in 2018. At this point, I had no idea about accounting but I wanted to get a better overview and understanding of my businesses. I did my research, Quickbooks kept showing up in best lists for accounting and business software, the price of the platform was fairly agreeable, so I bite the bullet and signed up for an account – it was only $21, so not much at all. And then I opened Quickbooks, and my stomach sank… I didn’t even know where to begin. There was just so much information and features to take in. And because I don’t have a background in accounting, I didn’t even understand half of the terminology used either. I needed help. Best Quickbooks Online Courses Fortunately, I found it pretty quickly in the form of an online course. I didn’t find the particular course I ended up using right away, I had to go through a few different options first, as well as YouTube. I used a couple of Udemy courses and watched HOURS of YouTube videos, however, I was still struggling – they all lacked structure and more often than not weren’t designed for absolute beginners like myself. Eventually, I came across The Quickbooks University and this is what solved 99.9% of my issues. The course itself is inexpensive – it’s cheaper than UDEMY, for instance – and is designed for all kinds of users, from absolute beginners to more advanced. This means, you can start on the beginner courses and move up to more advanced courses inside the platform as you progress. Is The Quickbooks University Worth It? This course was developed by Mat Hultquist, a practicing CPA in Greenville, SC. Mat has been self-employed in the field for nearly 20 years and is basically the Yoda of Quickbooks. I initially only wanted to use Quickbooks for keeping track of invoices but after using the course I quickly realized I was missing the point of the software – it can do so much more. And most of it, once setup, is automated. And this blew my mind. I was getting data insight into my businesses that I had no idea about, things I missed, opportunities I was overlooking, and how my cash flow had evolved over time. Things You’ll Learn In The Course Automated Accounting – This aspect of Quickbooks is amazing. By setting up some simple protocols, you can effectively automate all your accounting needs so it runs in the background 24/7, 365 days a year. Cost Management – Find out where the majority of your money is going and why. Time-Saving Tasks – How to use Quickbooks to automate myriad tasks, so you can focus on growing your business, not “managing” it. Increased Profits – By leveraging some of the ideas and concepts in the course, you will learn actionable methods that can (and will) increase your profitability. Automated Business Tasks – A detailed overview and guide to setting up automations inside Quickbooks. This aspect, for me, was worth the price of entry alone. It has changed my world. What Else Does The Course Include? Here’s a quick overview of everything else included in the course: 47 Desktop Quickbooks training videos 46 QuickBooks Online training videos Over 6 hours of top-notch Quickbooks Training 12 Additional Advanced Video Tutorials Unlimited Access to the Videos, FOR LIFE Lifetime Upgrades, Your Investment NEVER Expires Free Financial Planning Guides and Checklists Forum Access and email for Free One-on-One Support (Multi-User Desktop and QuickBooks Online Only) Access to our Members Only Facebook Group for Support Special Offers and Members-Only Discounts for New Products Choose between Individual User and Multi-User License for Desktop Versions How Much Does It Cost? You can get the basic course now for $187 (down from $247). This is the basic package. If you want a more comprehensive set of tools and guides, go with the Desktop Business Plan ($247) or, for the Quickbooks Online focussed course, opt for the Quickbooks Online Course ($247). All courses currently have $100 discounts applied to them at the moment too – you can view all the courses and plans here. Richard Goodwin has been working as a tech journalist for over 10 years. He is the editor and owner of KnowYourMobile.Entrepreneur, CEO, or business leader: no matter the title, the success of a leader’s company is a responsibility—and weight—that lies squarely on their shoulders. In the beginning, increased control was an asset that bought them peace of mind. But now, without the structure their business needs to thrive, they’re overworked, overwhelmed, and unsure of the path ahead. Fortunately, everything that makes a company work can be captured and put to work for leaders who are feeling this way. In The Business Playbook, serial entrepreneur Chris Ronzio walks readers through his proven framework for building a playbook: the profile of their business, the people who work in it, the policies that guide it, and the processes that operate it. I caught up with Chris recently to learn what inspired him to write the book and his favorite idea in it. Published with permission from the author. What happened that made you decide to write the book? What was the exact moment when you realized these ideas needed to get out there? We started Trainual in 2018 and had hundreds of companies that were using the software to document their business. We started getting interest from consultants, people that were service providers who were actually doing the work, helping others to document their business. And they started looking to us saying, is there a formal training for how to actually do this? So after a few months of getting those requests, we put together a live in-person workshop back in 2018 and invited these people into Scottsdale, Arizona. I stood in front of them and coached them on how to actually break this down. We’ve now got 65 consultants around the U.S. And the world who are delivering services. So as Trainual scaled to have thousands of businesses now around the world using the product and closing in on a hundred consultants helping people use the product, we thought: it’s time to standardize this. It’s time to write down what we’ve learned and make a how-to playbook for your business. That’s what the book became. What’s your favorite specific, actionable idea in the book? That would be this exercise for brainstorming all of your responsibilities. So this is something that you can do individually, and it’s also something that every single person in an organization can do. It starts pretty simply: you brainstorm by time period. You think: What do I do every single day? What do I do every week? What do I do bi-weekly? What do I do monthly? What do I do quarterly and annually? Just with the simple time-based brainstorming, you’ll come up with the regular recurring responsibilities, like running payroll, filing certain reports, checking the mail, or opening the warehouse. Then the next filter that you go through is looking through your sent mail from the last two weeks and seeing who you actually engage with. What emails do you send requesting something? What emails do you reply to with someone requesting something of you? What are the conversations with vendors or the things that you’re responsible for in the business? You can pluck responsibilities out of that. Then you go through your calendar and it’s the same thing: look through the last two weeks or maybe a month and see all those new business appointments, vendor meetings, presentations, travel—anything that you do in the business. Then the last thing is to go through your task management application, your project management, maybe a chat system like Slack, or any of the apps that you use for your business. By the end of that process, by the end of the 20 or 30 minutes of doing that, you will have unearthed dozens, if not hundreds, of responsibilities for just you in the company. If you have all of your employees do this, you’ll end up with thousands or tens of thousands of responsibilities. This is the framework for everything that’s done in a business. If you don’t have an outline of everything that’s done in the business, then you can’t start to cherry-pick what you want to actually document and what you want to delegate or pass off for someone else to do, or what things people share that are done inconsistently, which you can fix with documentation. It’s such a simple exercise, but I think it is a nugget of gold that’s hidden there in the book. Published with permission from the author. What’s a story of how you’ve applied this idea in your own life? What’s it done for you? So with starting Trainual, at the very, very beginning, I was designing the mock-ups and wireframes using a mock-up tool. And now we’ve got five designers here. So I, at some point had to hand off that responsibility, take it off my plate. I was managing the product. I was closing out our financials and running income statements in QuickBooks. I was running payroll. I was managing our hiring process. And now we have all of the different leaders and individual contributors in the business that do those things. So at each step of our growth, delegating, those responsibilities has been what opens up bandwidth for me to focus on the new thing that I need to be focused on. This book never would have been written. If I wasn’t able to delegate some of the day-to-day work that Trainual needs to get done in order to operate. And so just the fact that this book exists is proof that the model works.PHOTO: Sundry Photography Intuit’s $12 billion acquisition of email marketing provider Mailchimp last month represents the largest of any single standalone marketing software startup of its kind. For acquired software providers that focus purely on marketing outcomes, the closest that comes to mind would be Adobe’s $4.75 billion grab of Marketo in 2018. But $12 billion? That’s hallowed ground for private software companies and certainly one of the top for Software-as-a-Service (SaaS)-based providers. Why Mailchimp and Why Now? Email marketing providers haven’t come out of nowhere, of course. It’s the tried and true practice that still remains the central component of many digital marketing engines. After all, with 4 billion daily email users and another 0.6 billion expected by 2025, it’s a decent little tool in the marketing arsenal to get brands in front of prospects and customers. In 2020, the global email marketing market was valued at $7.5 billion and is expected to increase to $17.9 billion by 2027. But this? $12 billion for Mailchimp from the technology company that produces consumer brands like TurboTax, QuickBooks, Mint and Credit Karma? How did this come to blow the doors off prior acquisitions in the email marketing space? And why would a major consumer brand acquire a marketing software company? Adobe-Marketo was a same-space acquisition, as were other marketing automation acquisitions like Salesforce-Pardot and Oracle-Eloqua. There is a predecessor in some sense — McDonald's acquisition of personalization software provider Dynamic Yield in 2019. “Intuit is really trying to get back into all aspects of the small business market,” said R “Ray” Wang, founder, chairman and principal analyst of Constellation Research. “They have been focused on the back office, and Mailchimp takes them a bit into the front office. It doesn’t address commerce, it doesn’t address CRM, but it gets them started on the journey to marketing automation.” What Mailchimp brings is a high-volume email platform that is hard to beat, according to Wang. In the long run, he predicts it will be competing more with Zoho which already has these capabilities and does it at a much lower cost. “However,” Wang added, “if they were serious about CRM they should have bought something like Keap which is much more than email and would have cost much less.” Related Article: Adobe Acquires Marketo: Good Things Are Seldom Cheap Email Validation, Once Again Not all acquisitions are perfect; some Mailchimp employees reportedly aren’t fans of this one. And many have long rallied the email's dead rallying cry. However, this acquisition is proof of the importance of email marketing to the greater digital transformation story, according to April Mullen, director of brand and content marketing at SparkPost and co-founder at Women of Email. Email has been affected by privacy changes, including the recent deprecation of email open tracking by Apple and regulations like GDPR, she added. However, touting capabilities her own company produces as an email sending provider, Mullen said email is a greater marketing opportunity in comparison to advertising where Apple’s IDFA and third-party cookie tracking present challenges. “Email is worth the investment of time and money, because it's such a trusted channel for customers, and one with great flexibility and opportunity for brands,” Mullen said. “The deal proves there's incredible value and power in email.” Related Article: Apple's App Tracking Transparency: A New Direction for Consumer Privacy Message to Mailchimp Users What's the message specifically to Mailchimp users? It's clear that Intuit wants to connect with SMBs that often work within the Mailchimp product, according to Mullen. It's a brilliant move, she said, to help products like Quickbooks scale into SMB and to integrate customer communications and transactions into a single platform. “It'll be interesting to see what they do from an innovation standpoint,” Mullen said. Joel Presman, general manager and co-founder of ecommerce marketing automation solution Remarkety, calls the acquisition beneficial for Intuit because they serve millions of small businesses. He added, however, it doesn’t necessarily benefit the traditional, marketing automation-minded Mailchimp user who isn’t necessarily focused on optimizing the financial aspects of the business. “That said, this acquisition opens up more opportunities across the industry and will ultimately move automated marketing industries forward into their next phase of growth,” Presman said. “With omnichannel and multichannel trends at the forefront of the marketing industry, this acquisition showcases how important it will be for email marketers to consider thinking beyond email, and more so their wider digital marketing programs as whole. While Mailchimp is known for email marketing, their services extend beyond email marketing into SMS, etc. The name of the game for marketers will be to assess their omnichannel and automation strategies if they want to win the customer.” 'Big Moves' Coming for Intuit Intuit’s move to acquire Mailchimp’s massive small business database is a smart one, according to Presman. The strategic acquisition is less about direct synergies between the two companies and more about new customer acquisition and helping to bolster Intuit’s automated marketing functions, he added. “The fact that Intuit is buying a massive company shows power in their share price and for their investors,” Pressman said. “Beyond financial implications, Intuit’s move to make QuickBooks more automated and CX friendly will drive more meaningful engagement with their customers and improve satisfaction, ultimately helping them to become a holistic customer-relationship management platform.” The acquisition shows that even though email's been around since the beginning of digital, there's still a lot of maturation happening in the space, according to Mullen. “Intuit's reach is extensive,” she said, “but its content is usually specific to financial literacy. But with this acquisition, we can expect more to come from the company. As the company leans into content and email, I think we're at the beginning of witnessing some big moves from Intuit.”
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